Justin Cohen
Justin Cohen has been working in marketing and media for the last 15 years, mostly in the digital space. He has augmented his journalist studies with extensive travel, giving him unique insights into commercial and social spheres of life. Justin looks after Retail Directions’ marketing direction, brand positioning, digital content and community. He is highly respected by his audiences, colleagues and the senior team at Retail Directions.

Beyond Insanity

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Pressure can make people, and retailers, do strange things.

Take for example Walmart in the US. This immensely successful retail giant was feeling some heat from competitors in the online side of the retail market last year. Obviously, retail is a sector of the economy that Walmart is accustomed to dominating, so the business couldn’t sit idle and let revenue slide.

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Teaching professors to code

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A new industry is emerging solely to repair the amateurish, yet often commercially useful software, routinely produced by academics.

The phenomenon has become so widespread that it caught the attention of The Economist, which recently published an article, titled “Of more than academic interest”, shedding light on the issue.

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Desiderata and the Media – Part 2

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In Part 1, I quoted Max Ehrmann’s poem Desiderata, where he counseled us to “Exercise caution in your business affairs, for the world is full of trickery.” In the article I focused on the relentless flow of misinformation, and even disinformation, which retailers must deal with in the age of universal digital media – advising them to be cautious about believing and acting upon what they see in the news.

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Cybercrime Needs Cyberlaw

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If opportunity makes a thief, then the internet and our increasing reliance on digital media deliver unprecedented opportunities to those with the skill and desire to break into other people’s systems.

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Desiderata and the Media – Part 1

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American writer Max Ehrmann wrote the prose poem Desiderata in 1927 in which he said: “Exercise caution in your business affairs, for the world is full of trickery.” In my experience, you need not look further than the media to see plenty of the trickery Mr Ehrmann refers to.

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Cotton On CTO: Retail & the Cloud

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One of the strategic questions a lot of retailers currently ask themselves is whether the future of retail IT belongs in the Cloud?

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Freedom of Speech or Anarchy?

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Most of us have heard about slander, abuse and bullying over the internet and their tragic consequences – people’s lives and reputation ruined by lies, harassment, stalking, defamation and worse.

When businesses become a target the results can be just as damaging for both the business and its employees – loss of revenue, inability to attract and retain clients as well as employees, and even bankruptcy.

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The many faces of retail ‘shrink’

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The vast majority of people don’t steal, but some do and this small minority finds retailers particularly temping targets – they have money and goods, with relatively easy access to both.

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