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Loyalty: What's next?

Loyalty: What's next?

July 01, 2023

How to deliver a tier one loyalty experience as a tier two retailer – and why it’s more important than ever.

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The Retail Apocalypse Myth

Fear, Uncertainty, and Doubt (aka FUD), the infamous sales and marketing technique, has become even more common in our digital age. So, when retailers find themselves exposed to a barrage of scary information about the impending retail apocalypse, they should be wary – someone is definitely trying to sell them something.
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Artificial Intelligence – The Good, The Bad, and..

In 2018, you just can’t hide from the media frenzy around Artificial Intelligence. Statements like “CIOs must put AI on the fast track”, “the local business sector is well behind foreign competitors”, “totally unprepared”, “we have to catch up”, and “Elon Musk and tech heavies invest $1 billion in Artificial Intelligence” dominate the headlines. At the same time, just about every software application with semi-advanced algorithmic capabilities now claims to include AI.
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London’s best in-store experiences

This year, London got a real summer for a change, and I was lucky enough to be there to represent Retail Directions at a fashion-technology event and adventure through iconic fashion districts to discover the latest retail trends the city has to offer.
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The 100-year Honeymoon is Over

Until a few years ago, Australia’s supermarkets enjoyed a century of trading nirvana, isolated from operationally excellent global competitors. The Coles-Woolworths-Metcash trio dictated their own rules to consumers. Prices were high and the product range limited, with a drift towards low-quality home brands, to keep stacking margins.
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The mirage of the super-network

We are living in an increasingly more digital and, therefore, connected world. Through our mobile phones, we can access practically anything, anywhere. Most of the time, information flows without any issues and we tend to ignore occasional slowness and interruptions. Furthermore, the media keeps telling us that the NBN, 5G and other technological advances will make things even faster and more reliable.
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