Desiderata and the Media – Part 2

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In Part 1, I quoted Max Ehrmann’s poem Desiderata, where he counseled us to “Exercise caution in your business affairs, for the world is full of trickery.” In the article I focused on the relentless flow of misinformation, and even disinformation, which retailers must deal with in the age of universal digital media – advising them to be cautious about believing and acting upon what they see in the news.

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Desiderata and the Media – Part 1

Desiderata_Blog_1100x600

American writer Max Ehrmann wrote the prose poem Desiderata in 1927 in which he said: “Exercise caution in your business affairs, for the world is full of trickery.” In my experience, you need not look further than the media to see plenty of the trickery Mr Ehrmann refers to.

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