Pressure can make people, and retailers, do strange things.
Take for example Walmart in the US. This immensely successful retail giant was feeling some heat from competitors in the online side of the retail market last year. Obviously, retail is a sector of the economy that Walmart is accustomed to dominating, so the business couldn’t sit idle and let revenue slide.
Retailers often use the term ‘technological debt’ when their systems become increasingly misaligned with their business. The term implies that their IT foundation suffers from missing functionality, poor speed, low data accuracy, and inability to access information in real-time. Retailers then start thinking that they need to introduce a new system, or add more parts to the existing one.