When I studied engineering, one of the most embarrassing mistakes an aspiring engineer could make was to derive a dimension from the wrong ‘base’.
In March 2015, a technology company put out a set of slides titled ‘What’s Keeping CEOs of Retail Companies Awake at Night’, stating that CEOs are startled by the rising expectations of a digital customer. In my experience, some surely are, but not all. What customers actually want is quite simple: omni-channel right now.
On March 16, 2015, Australian Associated Press released an article titled “Soft results expected from Myer”. With half-yearly data released today, the ‘soft’ performance has been attributed to “a lack of relevance with customers” and increased costs linked to refurbishments and other investments.