In Part 1, I quoted Max Ehrmann’s poem Desiderata, where he counseled us to “Exercise caution in your business affairs, for the world is full of trickery.” In the article I focused on the relentless flow of misinformation, and even disinformation, which retailers must deal with in the age of universal digital media – advising them to be cautious about believing and acting upon what they see in the news.
Has it occurred to you to look at today’s digitally connected world as a living organism? Internet links can be viewed as synapses connecting this global nervous system, where each person plugged into it behaves like a sensory or a neuron cell. Internet storage then acts as memory.
Most of us have heard about slander, abuse and bullying over the internet and their tragic consequences – people’s lives and reputation ruined by lies, harassment, stalking, defamation and worse.
When businesses become a target the results can be just as damaging for both the business and its employees – loss of revenue, inability to attract and retain clients as well as employees, and even bankruptcy.