Increasingly important to retail success in today’s marketplace, omni-channel means three things:
The Retail Directions Platform supports omni-channel natively, due to its superior retail-specific architecture. With its database-level integration, it provides complete visibility of all components of your retail operation, in real-time, through all channels.
Bricks and mortar stores continue to handle the vast majority of sales in most retail businesses, so point of sale remains a critical element in every retail system. Retail Directions Store Management System (SMS) handles extensive POS functions as well as store back-end operations including reporting, tender reconciliations, banking, petty cash management, stock control, stock transfers, messaging, and time in attendance.
Human Engineering principles drove the development of the SMS User Interface, dramatically reducing the need to train cashiers and eliminating computer management functions such as backups or end of day processing. Smooth customer experience, high user satisfaction, and mission-critical reliability are the principles that underpin the continuing evolution of our SMS. Retail Directions store systems operate independently, sheltering stores from the typical interruptions and delays inherent in communication networks and remote servers. This unprecedented consistency of operations and user experience are particularly critical during peak trading periods – when customer numbers skyrocket and networks slow down.
Digital commerce has become a vital facet of modern retailing. Retail Directions has supported our clients in this space by adding powerful eCommerce facilities to our retail Platform, in line with our single source of truth philosophy.
While the Retail Directions Platform can be linked with most point eCommerce systems, retailers who adopt our native Web Shop front-end have benefited immensely from a direct connection to the rest of the Platform, providing unprecedented flexibility and omni-channel reach.
The benefits of Retail Directions eCommerce include live access to all data (including transactions which took place in brick and mortar stores), cross-channel gift cards, cross-channel loyalty schemes, promotions shared with POS, single view of live inventory, seamless cross-channel fulfilment and a single view of the customer – all in real-time.
In addition, Retail Directions’ Content Management System (CMS) gives users total control over live and UAT web shop environments for desktop and mobile versions. No middleware or third parties are needed – users can alter the appearance and behaviour of web shops themselves, in real-time if required, or well in advance. This saves a massive amount of time, money and effort.
Here are a few examples of the Retail Directions Web Shop in action:
In addition to the traditional, stationary POS terminals, to give store staff more flexibility we also offer mobile software for stores. The Retail Directions Platform includes support for wireless mobile devices running Windows CE and on Windows Tablets, as well as under iOS on iPad, iPhone, and iPod Touch. Integrated seamlessly with the store POS system, these give store teams extra mobility and queue-busting power, increasing staff productivity and enhancing the customer experience. Our SMSmx mobile application supports selling, product and customer enquiries, as well as stock transactions – including stock takes.
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