As seen on Power Retail. Power Retail’s Editor, Ally Feiam sat down with Andrew Gorecki, Co-Founder and Managing Director at Retail Directions, to discuss the benefits of finding the equilibrium for retailers, technological headaches and the power of the customer experience.

Elevating the customer experience (CX) remains a hot topic for retailers in 2019, with many investing in a range of CX programs and tools to keep up with the digitally-empowered consumer across all channels.