Earlier today, the Australian Retailers Association (ARA) held a lunch in Melbourne for senior retail executives, sponsored by Retail Directions and Tyro.

Elevating the customer experience (CX) remains a hot topic for retailers in 2019, with many investing in a range of CX programs and tools to keep up with the digitally-empowered consumer across all channels.

Fear, Uncertainty, and Doubt (aka FUD), the infamous sales and marketing technique, has become even more common in our digital age. So, when retailers find themselves exposed to a barrage of scary information about the impending retail apocalypse, they should be wary – someone is definitely trying to sell them something.

The science of failure in retail The good thing about science is that it’s true whether or not you believe in it. Neil DeGrasse Tyson, Astrophysicist.