Justin Cohen
Justin Cohen has been working in marketing and media for the last 15 years, mostly in the digital space. He has augmented his journalist studies with extensive travel, giving him unique insights into commercial and social spheres of life. Justin looks after Retail Directions’ marketing direction, brand positioning, digital content and community. He is highly respected by his audiences, colleagues and the senior team at Retail Directions.

The Evolution of Retail 2.0 in Australia


Media Release

Consumers increasingly switch between both online, physical and even virtual platforms during their shopping journey. Retailers now have no option but to move to Retail 2.0 – fast.

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It’s time for Shop.org to rebrand


As seen on Inside Retail.

I just got back from the US, having visited Shop.org in Los Angeles and let me tell you: don’t be fooled by deceptive distinctions between different forms of commerce.  It’s all one experience in the eyes of the shopper. Let me explain.

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How to Make More Money, Just Not This Week

Growing Money - Chart In Rise

As seen on the Online Retailer blog.

Australian retailers will have roughly $1 billion dollars a day on the table over the 2017 Christmas season.

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Navigating the new world of retail


As seen on Inside Retail.

From understanding the new connected customer to facing the fact that Australia has long copied other retailers around the world, here is what businesses need to know in order to navigate the future of retail.

In a recent panel discussion, seasoned industry experts discussed the importance for retailers to become a modern, customer-centric organisation in order to compete with Amazon when the mighty force arrives Down Under.

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How to Use Data to Unleash your Retail Superpowers


As seen on Inside Retail.

Big Data is yet another trendy term bandied about the tech world, but does it really hold the key to profound retail success?

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Containing the Amazon Offensive

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As seen on Inside Retail.

“What does not kill me makes me stronger.” – Friedrich Nietzsche, 1888

This quote may be more than 100-years old, but it holds a potent promise for Australian retailers who are prepared to embrace the new economy, take decisive action to defend their turf, and succeed in the ever-shifting commercial landscape.

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It’s All About Me, Anytime and Anywhere

170512_All about me Blog_Web

As seen on Inside Retail.

Consumer-centricity is quickly becoming the prevailing theme within the retail industry.

In a recent letter to Amazon shareholders, CEO Jeff Bezos mentions the word “customer” 19 times. And, despite posting a net income of US$2.37 billion last year, the letter mentions the word profit a grand total of none.

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Sales Down, New Age Retail Up

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It’s no secret that many Australian retailers are under pressure. In recent years, more than 20 have cracked with a few subsequently disappearing. Poignantly, Australian retail sales fell again in February, the second decline within a three month period.

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