Justin Cohen
Justin Cohen has been working in marketing and media for the last 15 years, mostly in the digital space. He has augmented his journalist studies with extensive travel, giving him unique insights into commercial and social spheres of life. Justin looks after Retail Directions’ marketing direction, brand positioning, digital content and community. He is highly respected by his audiences, colleagues and the senior team at Retail Directions.

Navigating the new world of retail

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As seen on Inside Retail.

From understanding the new connected customer to facing the fact that Australia has long copied other retailers around the world, here is what businesses need to know in order to navigate the future of retail.

In a recent panel discussion, seasoned industry experts discussed the importance for retailers to become a modern, customer-centric organisation in order to compete with Amazon when the mighty force arrives Down Under.

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How to Use Data to Unleash your Retail Superpowers

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As seen on Inside Retail.

Big Data is yet another trendy term bandied about the tech world, but does it really hold the key to profound retail success?

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Containing the Amazon Offensive

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As seen on Inside Retail.

“What does not kill me makes me stronger.” – Friedrich Nietzsche, 1888

This quote may be more than 100-years old, but it holds a potent promise for Australian retailers who are prepared to embrace the new economy, take decisive action to defend their turf, and succeed in the ever-shifting commercial landscape.

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It’s All About Me, Anytime and Anywhere

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As seen on Inside Retail.

Consumer-centricity is quickly becoming the prevailing theme within the retail industry.

In a recent letter to Amazon shareholders, CEO Jeff Bezos mentions the word “customer” 19 times. And, despite posting a net income of US$2.37 billion last year, the letter mentions the word profit a grand total of none.

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Sales Down, New Age Retail Up

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It’s no secret that many Australian retailers are under pressure. In recent years, more than 20 have cracked with a few subsequently disappearing. Poignantly, Australian retail sales fell again in February, the second decline within a three month period.

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Five Insights from NRF & Retail Leaders Forum

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The current rate of technological change is unprecedented in all known history. The power of this tidal wave is reshaping practically everything, retail included. Challenged on the new digital frontier, the industry is desperately trying to figure out what the future of retail will look like.

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Beyond Insanity

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Pressure can make people, and retailers, do strange things.

Take for example Walmart in the US. This immensely successful retail giant was feeling some heat from competitors in the online side of the retail market last year. Obviously, retail is a sector of the economy that Walmart is accustomed to dominating, so the business couldn’t sit idle and let revenue slide.

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Teaching professors to code

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A new industry is emerging solely to repair the amateurish, yet often commercially useful software, routinely produced by academics.

The phenomenon has become so widespread that it caught the attention of The Economist, which recently published an article, titled “Of more than academic interest”, shedding light on the issue.

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