Justin Cohen
Justin Cohen has been working in marketing and media for the last 15 years, mostly in the digital space. He has augmented his journalist studies with extensive travel, giving him unique insights into commercial and social spheres of life. Justin looks after Retail Directions’ marketing direction, brand positioning, digital content and community. He is highly respected by his audiences, colleagues and the senior team at Retail Directions.

It’s All About Me, Anytime and Anywhere

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As seen on Inside Retail.

Consumer-centricity is quickly becoming the prevailing theme within the retail industry.

In a recent letter to Amazon shareholders, CEO Jeff Bezos mentions the word “customer” 19 times. And, despite posting a net income of US$2.37 billion last year, the letter mentions the word profit a grand total of none.

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Sales Down, New Age Retail Up

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It’s no secret that many Australian retailers are under pressure. In recent years, more than 20 have cracked with a few subsequently disappearing. Poignantly, Australian retail sales fell again in February, the second decline within a three month period.

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Five Insights from NRF & Retail Leaders Forum

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The current rate of technological change is unprecedented in all known history. The power of this tidal wave is reshaping practically everything, retail included. Challenged on the new digital frontier, the industry is desperately trying to figure out what the future of retail will look like.

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Beyond Insanity

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Pressure can make people, and retailers, do strange things.

Take for example Walmart in the US. This immensely successful retail giant was feeling some heat from competitors in the online side of the retail market last year. Obviously, retail is a sector of the economy that Walmart is accustomed to dominating, so the business couldn’t sit idle and let revenue slide.

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Teaching professors to code

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A new industry is emerging solely to repair the amateurish, yet often commercially useful software, routinely produced by academics.

The phenomenon has become so widespread that it caught the attention of The Economist, which recently published an article, titled “Of more than academic interest”, shedding light on the issue.

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Desiderata and the Media – Part 2

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In Part 1, I quoted Max Ehrmann’s poem Desiderata, where he counseled us to “Exercise caution in your business affairs, for the world is full of trickery.” In the article I focused on the relentless flow of misinformation, and even disinformation, which retailers must deal with in the age of universal digital media – advising them to be cautious about believing and acting upon what they see in the news.

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Cybercrime Needs Cyberlaw

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If opportunity makes a thief, then the internet and our increasing reliance on digital media deliver unprecedented opportunities to those with the skill and desire to break into other people’s systems.

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Desiderata and the Media – Part 1

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American writer Max Ehrmann wrote the prose poem Desiderata in 1927 in which he said: “Exercise caution in your business affairs, for the world is full of trickery.” In my experience, you need not look further than the media to see plenty of the trickery Mr Ehrmann refers to.

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